1. Substitute someone else's perspective for yours. How would a teacher, lawyer, actor, artist, or accountant approach your idea or subject? Don't know? Ask them!
2. Look at your idea through the eyes of a critic.
3. Connect your idea to other worlds or fields.4. Magnify your idea. What can you do to enlarge, expedite, extend, strengthen, exaggerate, dramatize, or improve your idea?
5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?
6. Change your idea. Modify the name, color, sound, shape, form, function, smell, taste, and properties of your idea.
7. Make your idea meet the needs and wants of the masses.
8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.
9. Examine what others have done.
10. Flip a coin. When you cannot make a decision, flip a coin.
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